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The approach we take to add value to your digital project is simple yet effective.
Each one of these steps is integral in ensuring success.

Understand to begin.
We begin with the end in mind & unlock ideas to create successful digital solutions.
A foundation to successful projects requires us to have a solid understanding of both your needs and your customer’s needs and how they engage with your brand. It is just as important for us to understand what your business goals, visions and aspirations are.

All these critical success factors influence the direction of your project.

We promise to listen, observe, ask, understand, engage, analyse requirements and inform, helping you find the right digital solution.

Digital strategy established.
Now that we are on the same page as you we are able to define a digital strategy that will best build the road to deliver the results you are looking to achieve.
During this stage we define the key performance indicators for your project, discuss budgets, prepare costings and agree on timelines for project delivery.

Creative direction is determined & requirements are defined.

Your project comes to life.
Normally an exciting time in the office when visual designs and concepts merge with required functionality.
We spend time during this stage getting the design elements to look exactly how they should based on the ideas and insights gathered during the discovery phase and while there may be many a discussion between our creative team and your account manager the end result always must be a design that when merged with your total digital solution makes your business stand out above your competitors.

The Technical side, sorted.
Digital strategy is integrated with your website design in terms of coding and functionality. Besides coding taking shape we will be hard at work on setting up all relevant platforms to deploy your digital strategy.
We are always mindful that your needs and requirements may evolve and therefore develop on platforms that are agile and adaptive to change.

To ensure your project is delivered on time and on budget we boast an extremely strong technical team with more than 30 years’ experience with skills spanning a multitude of different technical areas such as, PHP, world-leading CMS systems such as WordPress, Google Analytics, Google AdWords, Google Webmaster and Google Developer tools.

With several factors at play simultaneously we undertake all tasks ensuring security centric development practices are adhered to.

The Launch – Go live.
All technical and design elements together with your digital strategy are now completed and your project goes live, your site and campaign are now active and results are monitored and changes made to your campaign as necessary.
Deliver Deliver
The promise.
The very first step in our process is a critical one, but this final step is even more important. Results are what you are after and we will deliver results today, tomorrow and into the future.
Your digital strategy may have been discovered and deployed but it needs to be nurtured and adjusted according to your specific business goals.

During this delivery stage we hold monthly insight and alignment meetings with you to measure the performance of your digital campaign adjusting our monthly actions where necessary to ensure your continued success and business growth.

Contact us today for a discovery session and let us show you the path to smart digital marketing.
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